Simple Definitions

A campaign is like a big plan that political candidates use to win the hearts of people so that they’ll vote for them. It’s made up of many different activities like giving speeches, putting ads on TV or the internet, and meeting people to talk about what they want to do if they get elected.

Another way to see a campaign is as a teamwork project where a lot of people work together to tell everyone about an idea or issue they care about. This might not be just for an election, but to change rules or laws. They try to get as many people as possible to agree with them and support their cause.

Expanded Example

  • The campaign of Barack Obama in 2008 is an example because he had a clear message, “Change we can believe in”. He was one of the first to use social media to connect with young people, and he got people excited to volunteer for him.
  • Donald Trump’s Presidential campaign in 2016 stands out because he used the phrase “Make America Great Again” to catch people’s attention. He was all over social media and this helped him reach a lot of people quickly.
  • Alexandria Ocasio-Cortez’s 2018 campaign for Congress is an example because she didn’t take money from big companies and instead relied on regular people to support her. She went door-to-door to talk to voters directly.
  • The California Proposition 8 campaign in 2008 was a big discussion on whether same-sex marriage should be legal. People campaigned to have voters decide this issue in an election.


  • Presidential Campaigns: These are the big competitions where people run for the job of President.
  • Congressional Campaigns: These are for the jobs in the United States Congress, which has two parts: the House of Representatives and the Senate.
  • State and Local Campaigns: These are for positions like governor or mayor and for spots in the state or local government.
  • Issue-Based Campaigns: These focus on important topics like the environment or taxes, instead of a person running for office.
  • Referendum Campaigns: These are for when people vote directly on a new rule or law, not for a person.

Why is it Important?

Campaigns are a big deal because they help everyone learn about different candidates and what they want to do. It’s like having a huge conversation where candidates share their plans and try to convince people they’re the best choice.

By participating in campaigns, people get to have a say in what happens in their community or country. It encourages everyone to vote and have their voices heard. When people care and get involved in campaigns, it can lead to exciting changes and improvements in everyone’s lives.

Imagine you’re choosing a captain for your school’s sports team. Campaigns are similar, but on a much larger scale. They let you choose leaders who will make decisions that affect schools, jobs, and even the air you breathe.

Further Importance of Campaigns in Everyday Life

Campaigns aren’t just about deciding who gets elected. They also educate people on what’s going on in their country. Let’s say there’s a campaign about reducing pollution. This campaign could explain why clean air is important and how everyone, including teens, can help. This way, campaigns can lead to better laws and healthier lives for all people.

Sometimes issues that campaigns talk about can directly affect your school or community. For example, a campaign might be about getting more money for schools, which would mean new books or better sports equipment for you and your classmates.

Related Topics

  • Civic Engagement: This means getting involved in your community and trying to make it better, like helping out at a local food drive or attending a town hall meeting.
  • Voting: The act of casting a ballot in an election. It’s how people choose their leaders and decide on important issues.
  • Political Parties: These are groups of people who share similar ideas about how the government should run, and they often support their own campaigns and candidates.


In short, a campaign is a powerful tool for people who want to lead and for those who care about what happens in their worlds. They’re full of speeches, ads, and all sorts of ways to reach out to voters.

Campaigns matter to you because they shape the laws and rules that affect your school, your neighborhood, and the whole country. When you understand campaigns, you can better understand how the decisions that impact your life are made. As you grow up and have the chance to vote, you’ll be ready to be a part of these campaigns and make your own voice heard in important decisions.